Bath Business Web: The success story
Bath Life Magazine, May 2011
 Ever wondered how you can make sure your website achieves higher ratings on google? Well, this bath based web design company has the know how to ensure you make the most of your online opportunities
Bath Business Web is a successful online directory and web design company based in Bath. Established four years ago by Duncan and Jackie Short they have built up an impressive reputation across the city and the South West. With a successful career in the traditional paper directory industry behind him, Duncan saw that the UK market place was increasingly turning to the internet for its everyday needs, with Google becoming a way of life for many people. He thought long and hard before eventually leaving BT to set up his own online directory specifically dedicated to the local area. Originally working from home, Bath Business Web rapidly expanded and now operates with a team of eight experienced staff from offices on Pierrepont Street in central Bath. Their team brings with it degrees in a range of design and multi-media related fields, including, animation, web design and a masters in brand design. They now enjoy a high local profile due to their large database of clients and the high volume of visitors they receive on their six local online directory sites every month. They always try to give something back to the community and often contribute towards local charities, recently donating to the British Transplant Games, held in Bath. Constantly striving to be at the forefront of the market place they have now built over 500 websites for clients in and around Bath.
It also became clear to them over time that a vital element of web design is being able to achieve strong results for your clients in Google, Yahoo and other search engines. After all, if your website cannot be found by potential customers using their chosen search terms, eg; ‘Flooring Bath’, your investment may be wasted. Duncan has worked hard to gain a solid knowledge of search engine optimisation, ensuring that the team are fully educated on the latest methods of SEO . Every site built by Bath
Business Web is professionally optimised before being made live, and thanks to this they have achieved hundreds of front page results for their clients. In fact, many of their customers have more than one website with them as they were so impressed with the results that they had achieved for them. It is thanks to their reputation for quality design and impressive results that they are forever growing. The team are completely dedicated to their clients’ customer service, with a high percentage of them having worked with Bath Business Web for years. Duncan is in regular touch with existing clients to ensure that everything is okay and to maintain client rapport. Duncan has great passion and enthusiasm for the business and is incredibly proud of the front page results he achieves. He says: “It gives me a great feeling to hear of success stories from my clients and that is why we put their testimonials onto our directory websites”. The first step before creating a website is a face to face meeting with Duncan and his colleagues to enable them to sit down and get to know your business needs. Their experience has given them the understanding that the needs and requirements of every company are different. They carry out a ‘fact find’ to ensure that they are clear on which areas of your business are most important to you and which you feel you need to grow. Many businesses class themselves as busy, but further discussion can often reveal that they are doing a lot of the wrong type of work, meaning that their net profit is failing to grow year on year. Once Duncan has built up a clear understanding of your company he is then able to offer a custom package tailored to your needs. When purchasing a web design package the customer will also be listed in their online directories. You can choose from various directory categories and a choice of areas. Being listed on the directories will double your chances of being found in Google, as not only will your own website be displayed in the natural listings, clients may also find you via the directories, which themselves are often featured on the front pages of Google.
A key part of Bath Business Web’s offering is that on building your website they will use the information they have gained from you to optimise the site for your key services enabling Google to recognise the SEO work that’s been done behind the scenes and rank your site accordingly. SEO is a complex process and it has taken the team years to build up the level of skills and knowledge in this field. Many people think that all they have to do is fill their website up with keywords. This is definitely not the case and if it were then anybody could be on the front pages of Google! In reality there are many techniques and skills which must be implemented, and it is only with this level of background knowledge that you can be sure to achieve the high ranking results needed. On top of this, Bath Business Web also build all of their sites to W3C standards meaning that they are all fully validated.
Another issue which Duncan is passionate about is educating businesses on why they should invest in getting their website developed professionally and the difference that this will make to the results from it. “There is a temptation to go down the route of getting websites done on the cheap,” comments Duncan.” “We see a lot of companies where the website is built by ‘my mate who’s into computers’ or ‘my nephew who’s studying programming at university’ for just a few hundred pounds. Often these basic template sites will just sit out there on the web with no degree of SEO and will never work as marketing tools. Like everything, you pay for what you get and I know that in today’s marketplace your online presence is simply too important not to be left to the experts.” All in all, they offer a service that fits their customer’s needs and offers maximum opportunities to grow their business. Hundreds of their clients express how they have seen their business grow over the past few years thanks to Bath Business Web and are constantly bringing in quality turnover from their enquiries.
If you want to grow your business and are considering a website, or perhaps have a website already but find that it isn’t performing, then call Bath Business Web today on: 01225 920503 or: 07809 472817 or visit www.bathbusinessweb.co.uk to see our designs and more testimonials. Work Smart, not hard. Let the web work for you!
CLIENT TESTIMONIALS
We have been associated with Bath Business Web for over four years and in that time we have found them to be professional, helpful and knowledgeable. The website they built for us has always been on the front page of Google under ‘Scaffolding Bath’ and we have received a substantial amount of new business as a result. We highly recommend them to all businesses.”
Jesse, Maple Scaffolding www.maplescaffolding.co.uk
“We have two websites with Duncan– one for each shop – and they’ve been fantastic in achieving front page results for us. Bath Business Web have really done us a good job, we highly recommend them.”
Judith, Frost Interiors www.frostinteriorsuk.com
“Duncan at Bath Business Web came highly recommended to us, and as a result of their services they have not only built a professional website but also we are highly pleased with our front page results on Google. A very knowledgeable company.”
Peter Brunsdon, Interior Harmony Kitchens www.interior-harmony.com
“The biggest problem with the internet is getting to the top of the list. Duncan cracked it,”
Bruce Bodle, Milsom St Osteopathic Practice
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Link to Bath Business Web and get a free listing CLICK HERE
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